Website pricing · Embryo Design
Honest prices for websites that work.
Most quality websites start around $1,000. Here is what shapes the price, what each budget gets you, and the premium plugins that come free with every build.
★★★★★ Top Rated Plus on Upwork · 50+ five-star reviews
Small, medium or large. Every estimate starts with a conversation about what your site needs to do.
How much does a website cost?
Plan on $1,000 for a site done right.
A website is more than a look. It is a working part of your business, and it takes experience, time and attention to detail to build one that performs on every screen.
I have been doing this since 1997, so I can steer you around common pitfalls and help you make choices that make sense for your business.
Your objectives
What do you want the site to do for you, today and five years from now? Clear goals help me spend time where it pays off.
Your market
Who are you trying to reach, and how crowded is your space? A competitive market takes more thought to stand out in.
Selling online
Selling products makes a big difference in price. Stores need payment, shipping, tax and product layouts on top of the regular pages.
Size and features
A five-page brochure site and a large site with a blog, custom forms, extra plugins and heavy graphics are very different projects.
Accessibility
How important are accessibility standards to you? Color contrast, link spacing and proper markup all take extra care to get right.
Three starting points
What your budget gets you.
Every project is quoted on its own, but these packages show what to expect at each level.
Small
Up to 5 pages, built on a proven layout.
$750starting at
- Divi installed and set up with your logo and site icon
- Free security plugin, configured
- Free SEO plugin, configured
- Gravity Forms with up to 2 contact forms
- Up to 5 more premium plugins
- Design based on a Divi pre-made layout in your colors and fonts
- Header and footer with your logo
- Mobile optimization and mobile menu
Custom design
Medium
Up to 10 pages, designed around your audience.
$1,500starting at
- Everything in Small, plus:
- Child theme for custom functions
- Free or premium security and SEO plugins
- Up to 5 basic forms or 2 complex ones
- Custom design with more thought for your audience
- Custom header and footer
- Custom blog and post layouts
- Extra attention to accessibility
Large
Up to 10 pages plus a WooCommerce store.
$3,000+starting at
- Everything in Medium, plus:
- WooCommerce with shipping, payments and taxes
- Unlimited product categories, within reason
- Up to 5 products added for you
- Up to 5 WooCommerce plugins
- Custom product and category layouts
- Custom cart, checkout and account pages
Included free
Premium plugins, on me.
Every website comes with these premium plugins at no extra cost. Plugins come and go, so this list may change over time.
$89 a year value
Divi theme with AI
The full Divi 5 theme and builder, with its AI tools, kept up to date.
$259 a year value
Gravity Forms Elite
The complete Gravity Forms suite with every add-on, for forms, automations and webhooks.
$19 a year value
Gravity Forms Styler for Divi
Style Gravity Forms right inside the Divi builder, with ready-made layouts.
$197 a year value
Divi Life All Access Pass
Divi Life's full toolkit: WooCommerce Pro, Side Cart, Mega Pro, Bars, Overlays, child themes and more.
$19 a year value
Divi Product Carousel
Flexible WooCommerce product carousels for recent, featured, sale or best-selling products.
$39 a year value
Divi Booster
Hundreds of extra Divi options that save time and avoid custom code.
$19 a year value
Divi PHP Code Module
Run and preview PHP anywhere in your Divi pages, styled with Divi's design settings.
Total yearly value
$641+
in premium plugins, free with every website I build.
Disclosure: some of these are affiliate links, which means I may earn a commission if you buy through them.
A friendly warning
Please don't be this person.
Cheap and fast rarely ends well. (No, I did not make this video.) See what clients say about working with me instead.