Search Engine Optimization (SEO)
Drive more targeted traffic to relevant categories and landing pages
What can I do for you?
On-page search engine optimization. This includes:
Writing the META tags (title and description) properly and focusing on your keyword phrases.
Optimizing all images with alt tags.
Writing or re-writing your supplied text so it’s optimized for the same focus keyword phrases. Especially on the home page which is the most important.
Make sure code passes HTML validation tests.
Optimize your site for speed which is part of the Google algorithm. This would include things like looking at error logs, updating the server, optimizing the database, reducing the size of image files, minimizing CSS, running scans on GtMetrix.com and webpagespeedtest.org and Google Page Speed Insights.
To ‘optimize’ a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site’s contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Embryo Designs’s organic SEO methodology is to identify the keywords that your potential customers will use to find you in the search engines.
By implementing SEO services, you will drive more targeted traffic to relevant categories and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, help increase overall site traffic and the conversion rates for your website.
My SEO services include:
Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don’t, you’re missing the many opportunities to communicate and do business directly with current and new customers. Your keyword market is the natural “search language” your customers are using to try and find you online. It’s the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them. You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer’s language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer’s language online.
If you know that there are very specific terms for your business that have a known return on investment for you, we can focus on adding specific keywords to specific pages to help boost your ranking.
Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results. When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. I will help write and deliver new Titles and Meta-Tags in an effort to improve your site’s performance with search engines.
Local Search Optimization
Why spend more and more money to advertise in the Yellow Pages when you can list your business online? Did you know that there are nearly 2 billion online local searches performed every month? People are beginning to turn to the Internet to find companies to serve their needs, so why not be there to help them? Most companies do business in a localized area. From an online perspective, this means you have much less competition. If you are a local small business owner, it makes sense to focus on local search optimization to attract the right customers and better qualified leads.