Logo design · Embryo Design
Marks that mean something.
A logo is the smallest piece of your brand with the biggest job. I draw every logo the old-fashioned way, from circles, grids and the golden ratio, so they stay crisp on a business card, a storefront or a phone screen.
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Vesica piscis. Two equal circles, one shared idea. Most memorable marks start with geometry this simple.
Selected marks
A few logos still at work.
Logos aren't the main thing I do, but over the years I've drawn a few that are still out there on signs, shirts and screens. Hover to see each one in color, click to see it up close.
How a mark takes shape
From a conversation to a finished mark.
01
Listen
I start with your story, your customers and the feeling you want people to walk away with. No templates, no clip art.
02
Sketch
Rough ideas on paper and screen, lots of them. The strongest two or three become real directions for you to react to.
03
Construct
The winner is rebuilt on a grid with clean geometry, balanced spacing and type that suits it, so it holds up at any size.
04
Deliver
You get the final mark in color and in black and white, sized for print and the web, ready for your website, signs and business cards.