This
worksheet is designed to help plan your web site. Use it as a guide
as it lists some fundamentals as well as special effects and imagery.
Of course, your creativity is always encouraged!
Purpose for Developing a Web Site
You may want
to rank these items in order of importance. This may help you in
making your design decisions.
___Corporate Identity
___Encourage customer contact by phone,mail or email
___Provide product information
___Allow customers to order products on-line
___Provide free stuff
___Use affiliate programs
___Personal home page
___List services provided
___Other:____________________________________________________________
Web Site Planner
Here
is where you need to think about the pages you require.
Some popular page examples would be: Home, Products, Contact Info,
Links, Company Profile, etc.
If you have many different types of products in different categories,
you will probably need a separate page for each category and then
a page for each product.
Indicate the pages you need below.
Home Page_______________________________
Total number of pages needed:________
Content
You
should supply a brief description of your company and the services
or products it provides. The home page is where you want to place
all pertinent information on your company, including a high quality
image of your logo.
Think about how many different email addresses you want to use.
For example: info@yourcompany.com, sales@yourcompany.com or yourname@yourcompany.com
List them here.
_________________________________________
Copyrights, trademarks or affiliations should be listed here.
Feedback Forms
What is the purpose of your feedback form?
___Subscribe to newsletter or ezine
___Request for information
___Survey of customer preferences
___Comments or suggestions
___Discussion Group
___Guestbook for visitors to record comments
Will you need a database to store and retrieve this information?
Basic Page Elements
___Do you want a completely original design?
___Do you have a design or interface in mind?
Below
is a list of important items, which should appear on every web
page on your site.
•
Page title (shows at the top of your web browser)
• Heading
• Company logo
• Content (text)
• Links to all other pages within your web site
• Company or representative contact information
• E-mail link
• Copyright and/or trademark information
Navigation System
This
is the area that allows your viewers to choose the web pages
they want to view. Every page on your web site should be accessible
using no more than 3 clicks.
Sometimes a cool looking navigation area is suitable...sometimes
not.
Graphics, Color and Special Effects
___Company
logo: I will need to receive a color or black and white copy in
digital format via email (preferably .psd, .tif, Corel Draw, uncompressed
.jpg, or a .gif file). You may also supply an image suitable for
scanning.
___Photo or image of product (if applicable): You may supply these
in digital format or photos for scan. You may want to have smaller
thumbnail images that enlarge when clicked.
___Animation: Strategically placed subtle animation adds style.
___Flash intro: These are becoming very popular these days! It's
a very effective attention grabber, and adds a level of sophistication
to your site.
___Font preference: Please note that there are not many font choices
on the internet...yet. I suggest using these fonts: Arial, Helvetica,
Tacoma sans-serif font. They look the most professional.
___Button roll over effects: Buttons or links can be custom created
with special effects when the mouse travels over or clicks on them.
This also adds a bit of style and interactivity.
___Sound effects: You may want to add a sound effect to the button
roll overs or when you click. Background sound is very popular,
too!
___Background image: If you have a theme in mind...a cool background
might be in order.
> > >Preferred background image:______________________________________
___Preferred colors: Your choice of colors is directly related to
your company, product or service. Also, some colors are known to
evoke certain emotions better than others.
> > >Preferred color scheme:____________________________________
___Background color: A
white background with black text is the best choice for readability
and contrast.
However, this doesn't mean we can't be creative!
> > >Preferred background color:_____________________________________________
___List some of your ideas here:_______________________________________________
Photos and Graphics
Our
contract includes a statement that you own the copyright to,
or have permission from the copyright owner to use any photos
or graphics you send us.
All copyrighted logos and other images should be supplied by you
in digital format or suitable for scan. We can accept almost all
file types and formats on either MAC or PC formatted disc. The quality
of the appearance of your images is based on the quality of the
images supplied to Embryo Design. I will make a full attempt at
cleaning up and optimizing your images to make them as clean and
professional looking as possible when viewed on the web.
If you would like a custom web site by Embryo, please feel free
to sketch out a layout or design and send it along or we can build
a layout design together!